About Eva Danieli
As a growth-focused sales leader, I bring deep expertise in GTM strategy and execution to support Norstella’s rapid expansion and evolving business needs. I’ve had the incredible opportunity to be part of Norstella’s transformational growth journey—from under $10M in ARR to more than $650M—while helping lead nearly 10 domestic and international acquisitions.
Currently serving as Vice President of Global Sales Development, I’ve built and scaled a high-performing team from 10 to 37 across multiple regions, transitioned the company from a mid-market, inbound approach to a global Enterprise, outbound strategy, and consistently delivered pipeline that has directly impacted revenue generation. In 2024 alone, my team scheduled over 8,500 meetings and influenced $375M in early-stage pipeline—a testament to our execution and alignment with company goals.
I’m passionate about driving operational excellence, building world-class teams, and deploying sales strategies that align with broader business objectives. With experience in enterprise SaaS, GTM transformation, and global team leadership, I thrive in high-growth, complex environments where collaboration, creativity, and precision matter most.
Let’s connect! I always enjoy talking about sales strategy, scaling revenue engines, and the future of go-to-market innovation.
Experience
Norstella Group of Companies, Great New York City Area 2021 – Present
Vice President, Global Sales Development
Assist in streamlining sales operations of five organizations in 2022 and 2023 by creating and implementing integration and GTM strategies. Plan and deploy sales development function to two recently established subsidiaries within parent company's portfolio. Leverage effective leadership skills to scale team from 10 in the United States to 37 globally to drive top of funnel pipeline, impacting revenue growth for the global organization.
Selected Accomplishments:
● Led team of 35 SDRs across 5 Business Units, including 5 managers and 2 operations analysts
● Originated 77% of new/qualified sales opportunities in coordination from SDRs.
● Directed global team in consistently achieving an average of 125 sales meetings per week while generating and average of 76 new sales opportunities each week.
● In 2024 Led SDR team in scheduling more thanks 8,500 sales meetings, attaining 6K Sales Qualified Opportunities, and influencing $375 M in initial stages of sales pipeline, demonstrating 81% growth over 2023.
MMIT, Greater Philadelphia Area 2014 – Present
Senior Manager, Business Development (2014 – Present)
Develop and execute sales messaging, methodologies, and best practices based on long-term success to maintain strong foundation for success. Expand team's by incorporating Sales Development Representatives (SDRs) in EMEA and APAC regions. Enhance productivity of three business units by formulating and employing processes and metrics. Recruit staff, craft effective strategies, analyze trends, and deliver accurate forecasts to cultivate dynamic and productive atmosphere.
Selected Accomplishments:
● Maximized 300% Sales Qualified Leads (SQLs) from 2018 to present through effective strategies.
● Achieved 67% conversion rate from Initial Qualified Contacts (IQC) to SQLs in year 2019 by nurturing efficient team.
● Accomplished 72% of total sales pipeline through integration of SQLs generated by BDR team.
● Elevated revenues from $12M to $75M and retained 85% of employees in four years by utilizing strong leadership acumen to drive an exponential 500% team growth.
● Adopted best technical practices to deploy sales enablement tools, such as SalesLoft and Outreach, Salesforce.com, Proposify, ZipWhip, HubSpot, and RingLead.
● Integrated sales "white space" and executed ABM strategies to provide transformative process.
● Boosted employee retention and fostered climate of sustained achievement by devising structured career path for the Business Development role.
Senior Manager of BDR Team (2014 – 2020)
Headed team of business development representatives by coaching and assisting in professional development to improve performance. Planned and implemented effective BDR strategies aligned with company goals for substantial growth in sales-qualified leads and pipeline influence.
Selected Accomplishment:
● Expanded team from 2 to 6 members by driving growth in team's capabilities and product stack, obtaining three strategic mergers within span of four years.
Index Engines, Holmdel, NJ 2013 – 2014
Sales Development Representative
Generated leads by understanding needs and effectively communicating value proposition of products. Collaborated with sales team to schedule appointments and meetings for further engagement.
Selected Accomplishment:
● Surpassed 35% SDR quota in every quarter by prospecting and coordinating with clients.
Lithium Technologies, New York, NY 2013 – 2013
Sales Development Representative
Allocated leads by cultivating relationships with prospects and proactively identifying avenues for potential sales opportunities. Documented accurate and detailed records of all interactions in system to ensure data integrity and provide valuable insights to sales and marketing teams.
Selected Accomplishment:
● Produced $2.5M in top-of-funnel revenue for individual contribution by establishing marquis accounts, such as Coca-Cola and Best Buy.
SDL Fredhopper, Greater New York City 2012 – 2013
Field Sales Marketing Manager
Analyzed market trends, customer behaviors, and competitive landscape to inform marketing strategies. Utilized sales leadership skills to develop field sales marketing strategy that aligned with overall business goals.
Selected Accomplishment:
● Led successful market entry and expansion by devising demand generation engine for Netherlands-based company venturing into U.S.
Thunderhead.com, New York, NY 2011 – 2012
Business Development Representative
Interacted with prospective clients to understand specific challenges and pain points related to customer engagement. Worked with sales and marketing teams to prioritize target accounts and create tailored outreach strategies.
Sparta Systems, Holmdel, NJ 2009 – 2011
Outbound Marketing Associate
Executed outbound marketing campaigns, including email, social media, and other channels to generate interest and engagement among potential customers. Collaborated with marketing team to create persuasive messaging that effectively communicated value and benefits of products/services.